بیزینس مانیتور-صنعت محصولات الکترونیک درایران-سه ماهه اول2011

Iran’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is forecast to be worth around US$7,8bn in 2011. This is expected to increase to US$9.5bn by 2015, driven by growing popularity of LCD TV sets notebook computers and other key product groups, as well as ongoing expansion of the retail sector.Iran’s steadily increasing population will support private consumption growth, while spending on consumer electronics will also be driven by new technologies and expanding internet and mobile telecoms penetration. However, despite some government attempts to combat it, opportunities in the Iran market for both domestic and foreign vendors remain restricted by the huge size of the "grey” market, particularly for mobile handsets..

Computer hardware accounted for around 46% of Iranian consumer electronics spending in 2009. BMI projects Iranian domestic market computer sales (including notebooks and accessories) of US$3.6bn in 2011, up from US$3.5bn in 2009. Computer hardware compound annual growth rate (CAGR) for the 2011-2015 period is forecast at about 4%, with notebooks and netbooks accounting for about 50% of sales.

AV devices accounted for around 28% of Iranian consumer electronics spending in 2009. Iran’s domestic AV device market is projected at US$2.5bn in 2011. The market is expected to grow at a CAGR of 4% during 2011- 2015 to a value of US$3.0bn in 2014.