- Paxan is expected to continue to see a strong performance in home care in Iran in the forecast period. The company will continue to benefit from a wide distribution network and product range, alongside its affordable prices and trusted reputation. However, with real disposable income levels set to decline in the forecast period, the company is expected to face stronger competition from economy brands. The company may thus lose share in areas where it does not offer active marketing support or new product development, particularly increasingly commoditised products such as bleach.
گزارش تحلیلی یورو مانیتور- شرکت پاکسان در مراقبت از منزل- 2015