Data protection has always been important. Now it’s becoming urgent. Here’s a primer on how companies can adapt to the new rules
After
an initial wait-and-see approach,
many companies in Europe and beyond—including those in Asia, the Middle
East, and the United States—are starting to set up sizable compliance
programs. Yet our recent surveys of major companies revealed that a
third of the executives in the sample felt their organizations still had
a long way to go on the road to compliance.
As the GDPR is based on principles rather than rules, the onus is on
individual companies to determine implementation in their particular
context (exhibit). This process is fraught with uncertainty, and many
companies are struggling to understand how they can best interpret,
measure, and monitor compliance. Below we examine some of the main
stumbling blocks and identify the steps that successful companies are
taking to overcome them.

Europe is on the brink of a sea change in its
data-protection laws. In fact, when the General Data Protection
Regulation (GDPR) takes effect on May 25, 2018, the effects will
reverberate far beyond the continent itself. The GDPR goes further than
harmonizing national data-protection laws across the European Union and
simplifying compliance; it also expands the reach of EU data-protection
regulation and introduces important new requirements. It seeks to ensure
that personal data are protected against misuse and theft and to give
European Union residents control over how data relating to them are
being used. Any entity that is established in the European Union or that
processes the personal data of EU residents in order to offer them
goods or services or to monitor their behavior—whether as customers,
employees, or business partners—will be affected. Any failure to comply
with the regulation could incur severe reputational damage as well as
financial penalties of up to 4 percent of annual worldwide revenues (see
sidebar "The GDPR: Key facts” for a synopsis of the new rules).