گزارش تحلیلی پارس سلولز در بافت و بهداشت- 2015

•  Pars Cellulose has announced plans to launch new brand Goltex in 2015, with this positioned as suitable for sensitive skin, although the range of products offered by this brand is yet to be announced. The company is thus likely to benefit from ongoing new product development in the forecast period. The company will also continue to benefit from expanding its distribution reach and thus attracting a wider range of consumers. The company's affordable pricing will also prove a key advantage in the forecast period, particularly as many consumers will continue to struggle financially.
  

•  Pars Cellulose was established in 1980 and is an independent Iranian company.

•  The company celebrated its 35th anniversary in 2015, with this being marked by a renewed advertising push for its Golpar brand, including in-store, billboard and print advertising.
  

PRODUCTION

•  Pars Cellulose operates its products domestically. The company's production facilities cover 10,000 sq m and are located at Kaveh Industrial City, 150km from Tehran. These facilities include a 3,000 sq m production room, 1,200 sq m storage zone and 300 sq m office facility.