یورو مانیتور
شرکت مروارید پنبه ریز در بافت و بهداشت- 2015
MORVARID-E-PANBERES CO
STRATEGIC DIRECTION
Morvarid-E-Panberes is expected to benefit from its affordable prices and good quality in the forecast period, as real disposable income levels are expected to decline further. The company will thus attract many consumers, particularly in retail hygiene. The company may however continue to lose share in retail tissue due to strong competition on price from economy brands. The company is also expected to continue to benefit from further expanding its distribution reach in the forecast period with a particular focus on small towns and rural areas.
KEY FACTS
COMPANY BACKGROUND
- Morvarid-E-Panberes is part of Bushehr Polymer Industrial Group and was established in 1983.
- The company initially focused on tissues before expanding to offer nappies/diapers, sanitary protection products and toilet paper under the Panberes brand. The company also offers a wide range of beauty and personal care, including fragrances, men's grooming, baby care, hair care and skin care.
- The company has a presence in independent small grocers, health and beauty specialist retailers, supermarkets and hypermarkets. The company's distribution network continues to be strongest in major cities but the company is expanding its reach into smaller cities, towns and rural areas.
- The company increased its focus on communicating with consumers online towards the end of the review period, increasing its use of online marketing. The company also launched internet retailing via its website towards the end of the review period.
PRODUCTION
Morvarid-E-Panberes produces its products in Iran, with its production facilities based in Tehran. These benefit from ISO 9002 and National Standard accreditation and use fully-...