یورو مانیتور
گزارش تحلیلی صنعت سیگار در ایران- 2014
CIGARETTES IN IRAN
HEADLINES
TRENDS
HEADLINES
- Cigarettes increases in volume by 7% in 2013, rising to 50 billion sticks as current value sales decline by 4% to IRR50.5 trillion.
- After the sudden rise in the average unit price of cigarettes in 2012, the average unit price of cigarettes declines in current terms by 11% during 2013.
- Ultra low tar cigarettes posts the highest volume growth in 2013, rising by 61%.
- Iranian Tobacco Company maintains its leading position in cigarettes in 2013 with a volume share of 57%, with British American Tobacco Pars in distant second position.
- Strict legislation is unable to hinder growth in cigarettes due to inadequate enforcement.
- Cigarettes is set to increase in volume at a CAGR of 3% over the forecast period
After the sudden jump recorded in the average unit price of cigarettes during 2012, the average unit price of the category decline substantially during 2013 as the unit prices charged for the majority of cigarette brands either remained unchanged or declined. This presented a good opportunity to the distributors of legitimate cigarettes to strengthen their positions against the illicit trade in cigarettes. Taking full advantage of the unit price decline in cigarettes, key suppliers such as BAT and JTI focused on improving their distribution and launching new products.
